Padma Lakshmi of "Top Chef" Works on Hardee's Western Bacon Thickburger

Paris Hilton made washing a car look hot for Carl’s Jr., and now Padma Lakshmi of “Top Chef” has similarly sexified fast food for Hardee’s.

In this ad for the Hardee’s Western Bacon Thickburger, Padma Lakshmi emphasizes her impressive culinary resume before sitting down to savor the giant burger. To see other ways fast food has been made fabulous, check out the articles below.

Implications - After extensive media coverage divulged the inner workings of fast food chains to consumers, it was difficult for their brand images to recover. However, by implementing new marketing and advertising techniques, companies can redefine their identity to consumers. Companies that are yearning for a fresh, new image should launch advertising campaigns with bold and memorable imagery.