The Oyyo No.1 collection has been displayed to fans of the Swedish brand via a barren desert backdrop. Founders Lina Zedig and Marcus Ahren have chosen to stick to the basics during both the marketing and developmental stages of their pieces.
Six separate textiles account for the Oyyo No. 1 line. The earthy vibe that is given off by the geometric patterns and eye-catching color schemes is furthered by a rustic production process.
This Oyyo set has been made on behalf of artisans living in India's Blue City, a district set in Jodhpur. As these are handwoven, the line benefits from a one of a kind appeal, seen in the rivets and angular layouts that are unique to each item.
Stats for Barren Desert Lookbook
Trending: Older & Chilly
Research: 1,003 clicks in 170 w
Interest: 1.8 minutes
Concept: Oyyo No. 1
Related: 92 examples / 71 photos
Segment: Males, 18-55
Comparison Set: 34 similar articles, including: screen print apparel, lumber-inspired carpets, and plush pom pom rugs.
Barren Desert Lookbook
More Stats +/-
Screen Print Apparel
Plush Pom Pom Rugs
Stitched Geometric Rugs
Lush Flower Floor Treatments