The Oysho Summer 2014 Campaign Stars Karmen Pedaru

By: Meghan Young - Published: Mar 27, 2014 • References: oysho & fashiongonerogue
Effortlessly sexy, the Oysho Summer 2014 ad campaign gives the stylish swimwear looks a laid-back appeal so as to embrace a girl-next-door vibe many people will find even more attractive than the classic beach babe one. It helps that Estonian model Karmen Pedaru has a golden glow about her thanks to her bronzed skin and sun-kissed locks.

The Oysho Summer 2014 ad campaign was shot by photographer Alasdair McLellan in Fuerteventura, which is one of the Canary Islands. The sun-drenched images toggle between seductive, care-free and even at times jubilant. The face of Michael Kors showcases a range of looks involving bikini styles, loose-fitting rompers and beach cover-up looks. The windy days and sandy shores complement the summer outfits perfectly. Stats for Effortlessly Sensual Swimwear Ads Trending: Older & Warm
Research: 4,877 clicks in 109 w
Interest: 2.1 minutes
Concept: Oysho Summer 2014
Related: 90 examples / 69 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: smolderingly vibrant fashion ads, voluptuous lingerie fashion ads, and beach babes fashion ads.