This Out of Office Ad Lets Companies Advertise on Your Auto-Replies

By: Michael Hines - Published: Jun 22, 2011 • References: outofofficead & springwise
The Out of Office Ad is one of the most ingenious things I have ever come across. The Out of Office Ad is a new way of earning revenue for your company or yourself when you are out of the office by branding your "out of office" auto-reply emails.

This brilliant idea comes courtesy of Saatchi & Saatchi Stockholm. The creatives over at Saatchi & Saatchi Stockholm came up with the Out of Office Ad when their art director went on paternity leave. A local ad company called B-Reel sponsored the art director’s auto-reply email, and now gets to plug themselves to everyone who happens to email the director while he’s away.

This marketing experiment was so well received that Saatchi & Saatchi Stockholm are starting a service to connect out-of-office-workers with sponsors. The service still seems to be in beta mode as of now, but I wouldn’t be surprised to see it up and running and fending off competitors by the end of the year. Stats for Sponsored Vacation Emails Trending: Older & Mild
Research: 480 clicks in 257 w
Interest: > 3 minutes
Concept: Out Of Office Ad
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
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