The Oscar de la Renta Spring 2013 Campaign is Edgy and Feminine

By: Meghan Young - Published: Jan 28, 2013 • References: oscardelarenta & fashiongonerogue
The Oscar de la Renta Spring 2013 ad campaign gives the typically glamorous designer's creations a contemporary edge. This edgy element is interesting considering that the images and styling has been inspired by the '60s. Nevertheless, the beehives are sleeker, cat eyes more subtle and the outfits funkier for an overall modern take that will catch women's attentions immediately.

Top models Liu Wen and Caroline Brasch Nielson pose in front of photographer Craig McDean's lens for the Oscar de la Renta Spring 2013 ad campaign. Captured against a blocky pastel backdrop, the feminine lace, graphic patterns and vibrant colors stand out beautifully.

Perfect for the upcoming season, the Oscar de la Renta Spring 2013 ad campaign encourages women to embrace their femininity in a way that is at once pretty and tough. Stats for Sleek 60s-Inspired Fashion Ads Trending: Older & Buzzing
Research: 10,443 clicks in 174 w
Interest: 3.9 minutes
Concept: Oscar De La Renta Spring 2013
Related: 70 examples / 54 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: vibrantly happy fashion ads, 70s-era editorials, and animalistic eveningwear ads.