O'right is On a Mission to Achieve Carbon Neutrality
Laura McQuarrie — March 26, 2021 — Eco
References: oright.tw & businesswire
O'right, a beauty brand from Taiwan, sees zero carbon as the only solution to climate change and it is on a mission to achieve organizational carbon neutrality and carbon neutrality for 77 products. To reach this milestone, the brand is aiming to have its products verified by SGS, the world’s leading third-party inspection company.
The brand's zero-carbon journey started in 2010 and 2020 was dubbed the brand's "zero-carbon year" as it marked a new milestone. The sustainable beauty brand makes products like zero-carbon shampoos and as O'right's Chairman recognizes, "Shampoos are fast-moving consumer goods, meaning that they generate carbon emissions during the use phase. This is why we have made it our mission to measure our carbon footprint from the production, delivery and use phase and eliminate all unnecessary chemical ingredients in our green products."
The brand's zero-carbon journey started in 2010 and 2020 was dubbed the brand's "zero-carbon year" as it marked a new milestone. The sustainable beauty brand makes products like zero-carbon shampoos and as O'right's Chairman recognizes, "Shampoos are fast-moving consumer goods, meaning that they generate carbon emissions during the use phase. This is why we have made it our mission to measure our carbon footprint from the production, delivery and use phase and eliminate all unnecessary chemical ingredients in our green products."
Trend Themes
1. Zero-carbon Beauty Products - Beauty brands are increasingly exploring zero-carbon solutions, presenting an opportunity for innovators to develop sustainable products with minimal impact to the environment.
2. Carbon Footprint Reduction - Companies are seeking ways to achieve carbon neutrality and reduce carbon emissions throughout their supply chains, opening up opportunities to develop innovative solutions that help achieve these goals.
3. Third-party Verification - Third-party inspection and verification companies are becoming increasingly valued as companies seek to provide independent verification of their sustainability claims, creating opportunities for new verification-related businesses.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has an opportunity to adopt more sustainable practices and develop zero-carbon products, providing consumers with eco-friendly options.
2. Logistics and Supply Chain Management - Logistics and supply chain management companies can help reduce carbon emissions by optimizing transportation and reducing unnecessary waste, presenting opportunities for innovative solutions.
3. Environmental Consulting - As companies pursue sustainability and carbon neutrality goals, there is a growing need for environmental consulting firms to provide guidance and insights into achieving these objectives.
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