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Oriental Minimalism Branding

The Oriental Collection by Yves Saint Laurent Exudes Sophistication

— May 13, 2013 — Marketing
The Oriental Collection by Yves Saint Laurent is made up of three perfumes that are inspired by Eastern opulence. This sophisticated fragrance set features 'Supreme Bouquet', 'Majestic Rose' and 'Noble Leather' scents that are each presented in a modern and minimalist bottle design.

The monogramed bottles feature the brand's famed logo and each fragrance's name that is displayed in a modernized script. Showcased in a material mix of glass and plastic, the bottles feature minimal ornamentation details that are made up of gilded, bronze and silverized metallic monogram icons. These low key accents are cleverly conceived using the label's YSL initials.

The Oriental Collection by Yves Saint Laurent exudes sophistication thanks to its blend of exotic florals that include white blooms, tuberose, jasmine, ambers and patchouli among other dense scents.



Trend Themes
1. Oriental Minimalism - Minimalist design inspired by Eastern opulence in branding and packaging.
2. Exotic Florals - Blending unique floral scents to create bold fragrances in the beauty industry.
3. Material Mix - Combining different materials in product design for a modern minimalist look.
Industry Implications
1. Perfume - Creating luxurious fragrances through unique blends in the perfume industry.
2. Fashion - Incorporating minimalist design in high-end fashion brands.
3. Product Packaging - Creating modern minimalist packaging designs for beauty and luxury brands.
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