The IKEA Påtår Organic Coffee Supports Small-Scale Farmers
Michael Hemsworth — October 11, 2016 — Eco
The new IKEA Påtår organic coffee range aims to help the furniture and lifestyle retailer focus more on the holistic lifecycle of a product rather than just a single aspect.
The new IKEA Påtår lineup will consist of five coffee products that will be available from the food market that's located in the various retailer's locations. The IKEA Påtår coffee products are UTZ-certified, which means they meet the stringent standards for sustainability setup by the company.
The various organic coffees within the IKEA Påtår range focus on supporting small-scale coffee bean farmers from regions including Central and South America.
Speaking on the new coffee range, Health and Sustainability Manager for IKEA Food Services, Jacqueline Macalister, said, "At IKEA, we decided to go ‘all in’ for sustainable coffee and, building on the UTZ certification, develop a coffee range that follows the EU organic certification standards as well. I’m really happy we can now offer our customers this combination of UTZ and organic throughout our coffee range."
The new IKEA Påtår lineup will consist of five coffee products that will be available from the food market that's located in the various retailer's locations. The IKEA Påtår coffee products are UTZ-certified, which means they meet the stringent standards for sustainability setup by the company.
The various organic coffees within the IKEA Påtår range focus on supporting small-scale coffee bean farmers from regions including Central and South America.
Speaking on the new coffee range, Health and Sustainability Manager for IKEA Food Services, Jacqueline Macalister, said, "At IKEA, we decided to go ‘all in’ for sustainable coffee and, building on the UTZ certification, develop a coffee range that follows the EU organic certification standards as well. I’m really happy we can now offer our customers this combination of UTZ and organic throughout our coffee range."
Trend Themes
1. Sustainable Coffee Products - There is an opportunity for companies to develop sustainable coffee products that support small-scale coffee bean farmers, like IKEA's Påtår organic coffee range.
2. Holistic Product Lifecycle - The trend towards a more holistic product lifecycle approach presents opportunities for companies to focus on the social and environmental impact of their products, like IKEA's focus on sustainability with their coffee range.
3. Certified Sustainable Products - The certification of sustainability standards, such as those provided by UTZ, creates opportunities for companies to differentiate their products and appeal to environmentally conscious consumers, like IKEA's use of UTZ-certified coffee beans in their Påtår range.
Industry Implications
1. Furniture Retail - Furniture retailers can explore sustainable coffee offerings to better align with consumers who prioritize social and environmental sustainability, as IKEA has done with their Påtår range.
2. Food and Beverage - The food and beverage industry has an opportunity to support small-scale coffee bean farmers by offering sustainable coffee products, like IKEA's Påtår organic coffee range.
3. Certification and Standards - Companies that provide certification and standards for sustainability, such as UTZ, have the opportunity to attract environmentally conscious companies seeking to certify their products, like IKEA's use of UTZ-certified coffee beans in their Påtår range.
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