This Butter Was Developed Through Carbon-Offsetting Methodologies
Rahul Kalvapalle — May 30, 2022 — Eco
References: anchordairy & prnewswire
Anchor Dairy marked Earth Month in April with the launch of an organic butter range that doesn't merely taste great but also has a positive impact on the environment.
The brand, which belongs to the New Zealand Dairy Co-operative Fronterra, is making the eight-ounce butter available for a retail price of $8.00 per package, a small price to pay for butter that tastes excellent but also ensures that consumers can feel good about their purchasing choices.
In order to give this organic butter its eco-friendly credentials, Fronterra measured the extent of carbon emissions associated with the journey of the butter from farms to consumers' homes, whilst also working to foster clean energy projects to help compensate for carbon emissions.
"With sustainability and the environment a core pillar of the Fonterra brand, we're thrilled to be amongst the first companies to offer U.S. consumers a carbon zero butter option," says Megan Patterson, Americas Marketing Communication Manager, who is spearheading the consumer launch.
Image Credit: Anchor Dairy
The brand, which belongs to the New Zealand Dairy Co-operative Fronterra, is making the eight-ounce butter available for a retail price of $8.00 per package, a small price to pay for butter that tastes excellent but also ensures that consumers can feel good about their purchasing choices.
In order to give this organic butter its eco-friendly credentials, Fronterra measured the extent of carbon emissions associated with the journey of the butter from farms to consumers' homes, whilst also working to foster clean energy projects to help compensate for carbon emissions.
"With sustainability and the environment a core pillar of the Fonterra brand, we're thrilled to be amongst the first companies to offer U.S. consumers a carbon zero butter option," says Megan Patterson, Americas Marketing Communication Manager, who is spearheading the consumer launch.
Image Credit: Anchor Dairy
Trend Themes
1. Eco-friendly Food Products - Businesses can capitalize on carbon offsetting methodologies for food production to appeal to environmentally-conscious consumers.
2. Measuring Carbon Emissions in Food Products - Incorporating methods to be mindful of carbon emissions can make products stand out amidst competition and marketing can capitalize on this positive feature to drive sales.
3. Sustainability in Food Production - Creating sustainable products can be a selling point in attracting a larger customer base who prioritize environmental concerns in their purchasing choices.
Industry Implications
1. Food Production - Food production industries can incorporate carbon offsetting methodologies into their production methods to capitalize on eco-friendliness and sustainability.
2. Retail - Retail industries can source and market sustainable and eco-friendly products to meet the preferences of environmentally-conscious consumers.
3. Marketing and Advertising - Marketing and advertising industries can promote environmentally-conscious products and methods to capitalize on increasing concern for sustainability and the environment.
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