Jack in the Box Welcomes Back the Oreo Cookie Mint Shake
Grace Mahas — March 18, 2022 — Marketing
References: jackinthebox & thedrum
For the 2022 St. Patrick's Day season, Jack in the Box is bringing back the Oreo Cookie Mint Shake. The brand's Seasonal Oreo Cookie Shake is hand-spun with Oreo pieces and topped with whipped topping and a maraschino cherry. It's influenced by the Classic Oreo Cookie Shake, but with an added mint flavor.
Participating Jack in the Box locations nationwide offer the Oreo Cookie Mint Shake for a suggested price of $4.15 for a regular and $4.68 for a large, although prices may vary by location.
The brand also debuted an extra-large billboard to "melt McDonald’s ice-cream credibility." A warning is being sounded to residents of the City of Angels wishing to cool off with a refreshing ice cream or milkshake not to get 'McShammed' by choosing a McDonald's McFlurry over a limited-edition Oreo Cookie Mint Shake from Jack in the Box.
Image Credit: Jack In The Box, The Drum
Participating Jack in the Box locations nationwide offer the Oreo Cookie Mint Shake for a suggested price of $4.15 for a regular and $4.68 for a large, although prices may vary by location.
The brand also debuted an extra-large billboard to "melt McDonald’s ice-cream credibility." A warning is being sounded to residents of the City of Angels wishing to cool off with a refreshing ice cream or milkshake not to get 'McShammed' by choosing a McDonald's McFlurry over a limited-edition Oreo Cookie Mint Shake from Jack in the Box.
Image Credit: Jack In The Box, The Drum
Trend Themes
1. Limited-edition Seasonal Menu Items - Restaurants can release limited-edition seasonal menu items, such as Jack in the Box's Oreo Cookie Mint Shake, to entice customers with unique offerings and create buzz.
2. Billboard Advertising Campaigns - Companies can use creative outdoor advertising campaigns, like Jack in the Box's extra-large billboard, to generate attention and differentiate themselves from competitors.
3. Food and Beverage Customization - Restaurants can offer customization options for menu items to attract customers who want personalized experiences, such as adding mint flavor to Jack in the Box's Classic Oreo Cookie Shake.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can create limited-edition seasonal menu items and use creative advertising campaigns to differentiate themselves from competitors.
2. Beverage Industry - The beverage industry can explore the creation of novel flavors and customization options for their products to attract customers looking for unique and personalized experiences.
3. Outdoor Advertising - Outdoor advertising companies can help businesses design and execute creative billboard advertising campaigns to generate attention and engagement.
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