Nadav Kander's Chic Orbit Mist Campaign

By: Elsa Blaine - Published: Jul 25, 2009 • References: advertolog
This chic umbrella dress is part of Orbit Mist gum’s new ad campaign shot by fashion photographer Nadav Kander. The hydrating effects of the chewing gum are illustrated by models standing in an ocean wearing clothing made from the unexpected.

Besides the stylish black umbrella, another model is wearing a mini dress made of mop fringe. The lone male gets to rock a transparent goldfish shower curtain, complete with silver rings and a matching hat.

These fabulous ads were the work of Energy BBDO agency of the US, with art direction by Isabela Ferreira and photography by Nadav Kander. Stats for Umbrella Dresses Trending: Older & Buzzing
Research: 34,445 clicks in 355 w
Interest: 3.4 minutes
Concept: Umbrella Dresses
Related: 88 examples / 68 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: china doll umbrellas, coordinated umbrella hats, and haute umbrella hats.