The Opticana Kids Collection Campaign Plays Dumb

By: Shelby Lee Walsh - Published: Oct 3, 2011 • References: & adsoftheworld
The latest print ad campaign for the Opticana Kids Collection pokes fun at a poor little boy who may not be the sharpest crayon in the box. What does (almost) redeem the young chap from eating dog food, drinking from a fishbowl and dressing himself improperly is the fact that he does have some snazzy spectacles on. In fact, the campaign's tag line is, "At least he looks smart."

Light and playful, these print ads were created by advertising agency Mccann Erickson in Tel-Aviv, Israel. Creative Director Nir Levi, Art Director Galia Kedem and Copywriter Yoav Hebel collaborated to bring this series of Opticana Kids Collection images to life. The result is an ad that garners attention and a few smiles too. Stats for Dunce Kid Advertising Trending: Older & Mild
Research: 3,197 clicks in 242 w
Interest: 3.4 minutes
Concept: Opticana Kids Collection
Related: 83 examples / 64 photos
Segment: Neutral, 4-18
Comparison Set: 30 similar articles, including: banned award-winning ads, contagious stupidity ads, and stupid ad campaigns.