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The models let loose on set for a fun-filled Opening Ceremony Spring 2011 lookbook shot by famous photographer Terry Richardson.

Starring Lindsey Wixon and Paolo Anchisi, the two come together in an adorable shoot. Dressed in the new collection of flowy frocks and pom pom-adorned tops, how can one not play around? The models really liven up the Opening Ceremony Spring 2011 line making us want to have the same fun too.

Implications - There's something so lively, candid and relatable about a shoot like this. It's natural, unstaged and not overly styled, which is a refreshing change from the traditional lookbook which leaves little room for imagination and playfulness. A fun reminder not to take life too seriously, the clothes are selling themselves as they jump off the page through this life like campaign.