Visually Stimulaing One.5 Tequila Packaging Delivers a Sensory Boost

By: Amelia Roblin - Published: Aug 10, 2012 • References: andrewklotz & packagingoftheworld
Mexican liquor is a favorite ingredient for a good time and One.5 Tequila packaging certainly plays this up. Bright colors, eye-catching graphics and an unusual container make for a deliciously exotic and stimulating aesthetic combination.

At first glance, Andrew Klotz's branding concept gives each bottle the distinct resemblance to a fuel cell. Therefore it's certainly not a coincidence that the tags that accompany each vessel are outrageously stylized and anthropomorphically expressive cartoon batteries themselves.

The top of each can is accented with a positive sign and the bottom with a negative one. The four different flavors of the enhanced alcoholic drinks have high-energy names like Zap, Jolt, Shock and Strike. For added visual punch, every piece of One.5 Tequila packaging features a cut-and-pasted face with an excited expression. Stats for Battery Beverage Branding Trending: Older & Mild
Research: 5,224 clicks in 194 w
Interest: 4 minutes
Concept: One 5 Tequila Packaging
Related: 86 examples / 66 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: fauvist beverage branding, optical illusion branding, and twisted top bottle branding.