The iPhone is becoming an integral part to pop culture and society in general, and the "On My Way" by Izabo music video is contributing to this view in a very unique way. The band’s iPhone music video for their song "On My Way" takes the iPhone and uses it to illustrate not only the lyrics to the song, but as a device to replace the band's own body parts.
The "On My Way" by Izabo music video is pretty much a giant ad for the iPhone, but shown in a very interesting and unique way. I wonder how long it will take Apple to hop on this bandwagon.
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Concept: Izabos IPhone Music Video
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Segment: Males, 18-35
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