These New Ombar Oat M’lk Bars are for the Impulse Industry
Michael Hemsworth — October 30, 2023 — Lifestyle
References: ombar & grocerytrader
These new Ombar Oat M’lk bars are being launched by the vegan chocolate brand as a product range for the UK market that's targeted towards impulse locations at retailers like convenience stores.
The range includes Salted Caramel and Hazelnut Brownie flavor options, which are both crafted with vegan-friendly ingredients and packaged in plastic-free paper wrappers. The bars also have one-third less sugar when compared to other varieties on the market to further position them competitively for shoppers to try out. Priced at £1.75 for a 42-gram bar, the chocolates are set to roll out in November to 120 WHSmith travel locations.
Founder Richard Turner commented on the new Ombar Oat M’lk bars saying, "We know that indulgence and hunger-fill are key purchase drivers at front of store for impulse offerings, which is why we’ve created this new impulse range made with multiple textures. The hope is that this new addition to our successful Oat M’lk range will help not only to drive trial amongst a new audience, but unlock new distribution opportunities in more mainstream impulse locations."
The range includes Salted Caramel and Hazelnut Brownie flavor options, which are both crafted with vegan-friendly ingredients and packaged in plastic-free paper wrappers. The bars also have one-third less sugar when compared to other varieties on the market to further position them competitively for shoppers to try out. Priced at £1.75 for a 42-gram bar, the chocolates are set to roll out in November to 120 WHSmith travel locations.
Founder Richard Turner commented on the new Ombar Oat M’lk bars saying, "We know that indulgence and hunger-fill are key purchase drivers at front of store for impulse offerings, which is why we’ve created this new impulse range made with multiple textures. The hope is that this new addition to our successful Oat M’lk range will help not only to drive trial amongst a new audience, but unlock new distribution opportunities in more mainstream impulse locations."
Trend Themes
1. Vegan Convenience Store Chocolates - The launch of Ombar Oat M’lk bars as a product range for impulse locations at retailers like convenience stores creates new opportunities in the vegan chocolate market.
2. Plastic-free Packaging - The use of plastic-free paper wrappers for the new Ombar Oat M’lk bars showcases an emerging trend in sustainable packaging within the chocolate industry.
3. Reduced Sugar Alternatives - The positioning of the Ombar Oat M’lk bars as having one-third less sugar than other varieties on the market taps into the growing demand for healthier snack options.
Industry Implications
1. Vegan Chocolate - The launch of the Ombar Oat M’lk bars expands the offerings within the vegan chocolate industry, appealing to a wider consumer base.
2. Convenience Stores - The introduction of the Ombar Oat M’lk bars specifically targeted for impulse locations at convenience stores presents an opportunity to attract new customers and drive sales in this industry.
3. Sustainable Packaging - The adoption of plastic-free paper wrappers by Ombar sets a new benchmark in the chocolate industry, inspiring other brands to explore sustainable packaging alternatives.
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