The Olympus Pen Camera Campaign Shows Some Big Love

By: Holger Mohr - Published: Jun 1, 2010 • References: olympus.eu & meetinx.de
One year ago Olympus made the spectacular 'Giant Pen' campaign to celebrate their 50th anniversary where they used 60,000 pictures to make a stop motion movie.

Now they have come out with a new spectacular campaign for their Olympus Pen camera made up of 355 pictures printed onto billboard-sized posters. Each picture was fixed in the streets and shot repeatedly to create a dazzling stop motion effect. And what were all of the pictures shot with? The Olympus Pen camera, of course. Stats for Stop Motion Billboards Trending: Older & Warm
Research: 6,443 clicks in 311 w
Interest: > 3 minutes
Concept: Olympus Pen, Stop Motion , Campaign
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: stop motion photoshoots, stop motion apparel vids, and stop motion storytelling.