Terry Crews Returns to Promote the New Old Spice Shaver

By: Eric Westcott - Published: Mar 19, 2014 • References: oldspice & adweek
Having started out only offering deodorants, the Old Spice shaver buzzes into the electric razor market. Bringing back Terry Crews for the Old Spice shaver brings a powerful energy to this spot.

Continuing with the commercial style it originated, Old Spice promotes its shaver with the manly screams of Terry Crews. The commercial starts off with Terry Crews talking sideways on the screen to his own surprise that he is actually a hair on a face.

He soon discovers that he is going to be removed by his razor. Trying to save his own life, 'Hair' Terry reminisces with himself to no avail. 'Hair' Terry gets shaved off with a fearful scream and gets washed down the drain. Stats for Humanized Facial Hair Commercials Trending: Older & Mild
Research: 533 clicks in 114 w
Interest: > 3 minutes
Concept: Old Spice Shaver
Related: 70 examples / 54 photos
Segment: Males, 12-35
Comparison Set: 26 similar articles, including: mantastic deodorant ads, punching perfume ads, and recalable random.