The Old Navy ‘Awkward Holiday Photo Mobile' Challenge

By: Amelia Roblin - Published: Dec 4, 2010 • References: awkwardfamilyphotos & refinery29
Embarrassing snapshots have never had such great rewards. The Old Navy ‘Awkward Holiday Photo Mobile’ challenge gets parents and siblings into the spirit of shameful photo shoots by offering discounts on its clothing.

Doug Chernack and Mike Bender of ‘Awkward Family Photos’ are collaborating on the cringeworthy campaign, offering their help to make your pictures compromising. Suggesting props and poses to make your momento even more mortifying, the Old Navy ‘Awkward Holiday Photo Mobile’ challenge will afford you another year’s enjoyable embarrassment. Stats for Humiliating Holiday Portraits Trending: Older & Buzzing
Research: 84,231 clicks in 285 w
Interest: 4 minutes
Concept: Old Navy Awkward Holiday Photo
Related: 96 examples / 74 photos
Segment: Neutral, 18-35
Comparison Set: 35 similar articles, including: degradingly funny photoblogs, vintage awkward family photos, and awkward family photos.