The Quiznos Old Bay Lobster Club has been introduced by the QSR brand as one of its latest offerings that's made with high-quality ingredients to offer a signature seafood flavor for patrons to enjoy.
The sub is made with a lobster and seafood salad that has been paired with Old Bay Seasoning for a signature level of flavor complexity and spice. The sub is then topped with a spicy mayo that has Old Bay Hot Sauce in the mix along with bacon, lettuce and tomato on a butter-toasted roll.
The Quiznos Old Bay Lobster Club is being launched alongside the returning Lobster Classic Sub, which are both arriving for Lent season for consumers who are avoiding other meat varieties to pick up.
Image Credit: Quiznos
Why This Trend Is Growing
- Seafood Sandwiches
- The incorporation of high-quality seafood and unique flavor profiles into sandwiches presents an opportunity for QSRs to differentiate their menu offerings and appeal to seafood-loving consumers.
- Seasoning-based Menus
- QSRs can leverage the popularity of seasonings like Old Bay to differentiate their menu offerings with unique flavor profiles and attract customers looking for bold and unique tastes.
- Lenten Season Offerings
- As more consumers abstain from meat during lent, QSRs can capitalize on this opportunity by offering seafood-based sandwiches like the Quiznos Old Bay Lobster Club and Lobster Classic Sub
Industries Being Reshaped
- QSR
- Quick Service Restaurant (QSR) industry can offer unique seafood-based sandwiches like the Quiznos Old Bay Lobster Club and Lobster Classic sub to attract customers.
- Seafood Processing and Distribution
- The seafood processing and distribution industry can leverage the growing demand for high-quality seafood by partnering with QSRs or providing seasoned seafood blends for sandwiches.
- Seasoning Manufacturing
- The seasoning manufacturing industry can capitalize on the popularity of seasonings like Old Bay by producing unique blends for QSRs to use in their menu offerings.
