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Publicity Stunt Pricing Edit
Dolce & Gabanna's $369,000 Sunglasses

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Publicity Stunt Pricing - Dolce & Gabanna's $369,000 Sunglasses
Dolce & Gabanna's $369,000 Sunglasses
 Published: Jun 19, 08
Comments: 1 Views: 5,381

I feel so dirty, I will wash my hands and keyboard after posting this publicity stunt.

C’mon $369,000 for a pair of sunglasses from Dolce and Gabanna?

The sunglasses are gold and probably have some diamonds on them. Maybe a very nice case. Which leads me to this concept: D & G can price it in any range they want. So maybe these sunglasses actually just cost a few hundred and D & G put a bazillion percent markup just to suck bloggers in.

Oh, I feel so dirty.

References:  luxurylaunches

Filed In:  bizarre,  luxury,  marketing,  publicity stunts,  ultra luxury,  unique








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Publicity Stunt Pricing or comment about Dolce & Gabanna's $369,000 Sunglasses.

Jeremy Gutsche on Jun 19, 08  1,657 Trends   2,617 Comments
I agree 60, and I feel so dirty setting this to publish, that I too will go wash my hands. Or maybe I'll just drink a beer.
Jeremy Gutsche on Jun 19, 08  1,657 Trends   2,617 Comments 0


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Publicity Stunt Pricing