Dolce & Gabanna's $369,000 Sunglasses

By: Going Like Sixty - Published: • References: luxurylaunches
I feel so dirty, I will wash my hands and keyboard after posting this publicity stunt.

C'mon $369,000 for a pair of sunglasses from Dolce and Gabanna?

The sunglasses are gold and probably have some diamonds on them. Maybe a very nice case. Which leads me to this concept: D & G can price it in any range they want. So maybe these sunglasses actually just cost a few hundred and D & G put a bazillion percent markup just to suck bloggers in.

Oh, I feel so dirty. Stats for Publicity Stunt Pricing Trending: Older & Buzzing
Traction: 9,361 clicks in 353 w
Interest: 4 minutes
Concept: Publicity Stunt Pricing
Related: 55 examples / 42 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: self-expressing smartwatches, saucily surreal illustrations, and celebratory frozen coffees.