Ok Go collaborated with Sesame Street to mix up beats and colors. The band rendered an informative video on primary colors, geared towards the tot audience of Sesame Street. The video was done in the stop motion, cut-copy-cut style typical of the band.
The short was directed by Al Jarnow, a seasoned veteran of stop-motion animation for Sesame Street, Electric Company and other classic kid's shows. He states on the ProtoZone website, that the company creates "...focused on hands-on stuff for kids and their grownups." The Ok Go 'Three Primary Colors' clip fuses the child's experience with the adult quirkiness of the band. Hipster parents everywhere will rejoice in the refreshing experience. As cute as Elmo is, an adult can only watch the show for so long. Thanks, Ok Go!
Stats for Indie Icon Lessons
Trending: Older & Chilly
Research: 597 clicks in 225 w
Interest: > 3 minutes
Concept: Ok Go For Sesame Street
Related: 85 examples / 65 photos
Segment: Neutral, 0-12
Comparison Set: 31 similar articles, including: zombified muppets, protesting puppet parodies, and muppet heroes.
Protesting Puppet Parodies
Marvelous Muppet Treats
Gay Puppet Petitions