The OHC Latino campaign wishes people a Happy New Year in a very odd, but liberating way. It embraces certain people's belief that 2012 will be the end of the world, therefore everyone should give in and confess their deepest thoughts and wishes. As a Spanish advertising and communication company, OHC Latino is naturally inclined to encourage individuals to, well, communicate.
Conceived and executed by their own people, the OHC Latino campaign offers a playful approach to dealing with fanatical talk about the impending end of the world. It also urges people to turn a new leaf by being honest. Apocalypse-inspired confessions may not be the best way to go, but it is a good start.
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