Snow sports and sweet graphic projections are combined in this electrifying 'Off the Planet' campaign for Red Bull. Based in Melbourne, installation artists of 'ENESS' collaborated for an out-of-this-world project in which a light show was cast onto some extreme snowy slopes and a giant sphere between them.
Projected as an the earth, the large ball being vaulted over by the athletes suggests the active effects acquired by consuming the energy drink. The 'Off the Planet' ad got a lot more awesome, however, when an infrared camera tracked skiers' airborne paths with a projected rolling eyeball on the sphere.
Stats for Earth-Bounding Energy Ads
Trending: Older & Chilly
Research: 1,187 clicks in 296 w
Interest: > 3 minutes
Concept: Off The Planet
Related: 98 examples / 75 photos
Segment: Males, 18-35
Comparison Set: 36 similar articles, including: rome-burning exhibitions, projected publicity, and interactive adult playgrounds.
Earth-Bounding Energy Ads
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