Somehow, I don't think spraying yourself or lighting the scented candles of Odin Fragrance will make you smell like a viking. But even still, with such a strong and commanding name that references the Norse deity, the branding for this odor enhancer does its job of getting consumers' attention.
The new look of Odin Fragrance products comes courtesy of Purpose-Built, a New York-based branding firm. They decided to primarily use black for the product's packaging as well as transparent black glass for the scent's bottle and candle holder. The absence of color certainly sets the mood while simultaneously making the product pop in contrast to the over-used tactic of making packages vibrantly hued -- and who doesn't want to use a product good enough for Odin himself?
Stats for Norse God Scent Enhancers
Trending: Older & Chilly
Research: 2,887 clicks in 231 w
Interest: 3.5 minutes
Concept: Odin Fragrance
Related: 66 examples / 51 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: 30 clever condiment packages, 95 distinctively branded beers, and antique entomology branding.
Norse God Scent Enhancers
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