For example, sextoys.com has seen a rise in sales of 27% over the past three months. And couples are purchasing together rather than going Han Solo, as it were.
Implications - The recent economic recession created many challenging and difficult times for a large number of individuals. People were left feeling helpless, depressed and unhappy as a result of their new financial situations. Businesses that can transform these losses into humorous, ironic or entertaining situations will provide relief for the consumers feeling sad and vulnerable.