This example of java branding from the Oaxacan Coffee Company highlights the brand's push to associate the product with the unique cultural traditions of the region of Mexico. In addition to its packaged coffee beans, the range includes several confectionery items such as chocolate bars, as well as a selection of pastries, which are available at their cafes.
Designed by Nacho Huizar of agency Latte Co, the overall experience of this brand identity is centered around the coffee itself being the best possible travel souvenir, and invite tourists to take with them as a memory-driven of their journey.
The coffee cultivated by the Oaxacan Coffee Company is grown under shade in San Miguel Talea de Castro, Oaxaca, Mexico.
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