The New York Times wants men to pay attention to a neglected part of their body, their butts. They claim that the Peacock Revolution of the last decade somehow forgot the signature aspect of the peacock’s glory, its tail.

The magazine argues that men spend a significant amount of money and care into fitter bodies and fitted clothing. But that attention has been focused above the the waist, specifically to the biceps, abs and pecs.

“Men have been terrified of wearing pants that are too tight,” explains Daniel Peres, the editor of Details. “So we err on the side of big, blowsy pants.”

But the tide is starting to turn, according to the article: “There are unmistakable signs that men are becoming less reluctant to build up their haunches and wear pants cut to flatter, not flatten, them. Trainers have noticed. So have designers, who are cutting pants that are not fashionista-tight or teenager-baggy, but as Goldilocks would say, had she hit puberty, just right.”

The article is accompanied by a photoshoot by Dean Isidro with model Aaron O’Connell showcasing how a glorious male butt should be displayed.

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