Gen Z-Targeted NTWRK Shares "Shopping at the Speed of Culture"
Laura McQuarrie — June 28, 2019 — Tech
References: thentwrk & fastcompany
NTWRK, a shoppable, celebrity-studded network targeted at Gen Z and young Millennial consumers, is being called the next-gen QVC. NTWRK is on a mission to share "shopping at the speed of culture" and it does so with an ecommerce app that gives viewers the chance to snag limited-edition products that are sold only with scheduled, exclusive drops. Beyond being a place to purchase exclusive goods, NTWRK also boasts social shopping features for connecting with others.
NTWRK recently received investments from Drake and Live Nation, which will play a crucial part in launching NTWRK Presents, an events franchise. The first event is may even unfold before the end of the year, offering "a more in-depth experience in lieu of something more fleeting" with a general focus on events that are minimum one week and up to 90 days.
NTWRK recently received investments from Drake and Live Nation, which will play a crucial part in launching NTWRK Presents, an events franchise. The first event is may even unfold before the end of the year, offering "a more in-depth experience in lieu of something more fleeting" with a general focus on events that are minimum one week and up to 90 days.
Trend Themes
1. Shoppable Show Platforms - Opportunity for disruptively innovating the e-commerce industry by creating platforms that combine entertainment and shopping experiences.
2. Celebrity-studded Networks - Opportunity to create networks that leverage the influence of celebrities to sell exclusive, limited-edition products to targeted consumer segments.
3. Social Shopping - Opportunity to enhance online shopping experiences by incorporating social features that facilitate connections and interactions among shoppers.
Industry Implications
1. E-commerce - Opportunity for e-commerce businesses to transform traditional shopping experiences by incorporating entertainment elements.
2. Event Management - Opportunity for event management companies to partner with shoppable show platforms, creating innovative and immersive shopping experiences.
3. Marketing and Advertising - Opportunity for marketers and advertisers to leverage celebrity endorsements and limited-edition products to engage Gen Z and young Millennial consumers.
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