As a follow-up to the success of its Phoenix Tears Spiced Rum and its Unicorn Tears Gin Liqueur, Firebox is now releasing a new novelty vodka product inspired by yet another different mythical creature.
The newest addition to Firebox's range of 'Mythical Tears' is the Mermaid Tears Vodka, which is said to be a "premium French grain vodka made from the tears of mermaids." As such, the novelty vodka product boasts an ocean-blue color and a "glittery haze." To serve, Firebox recommends serving it on the rocks or using it as a cocktail base.
From rainbow-colored blended beverages inspired by unicorns to mermaid-themed donuts, Millennials are looking to immerse themselves in fantasy, eat with their eyes and share their fun finds on social media.
What Makes This Trend Stand Out
- Fantasy-inspired Novelty Spirits
- Opportunity to create new novelty spirits that tap into the trend of fantasy-inspired products and capitalize on the desire for unique and visually appealing experiences.
- Instagrammable Food and Beverages
- The rise of visually striking food and beverages presents an opportunity for businesses to create products that are designed for sharing on social media platforms like Instagram.
- Mermaid-themed Products
- Businesses can explore the mermaid trend and create products that cater to the fascination with mythical creatures and the desire for magical experiences.
Sectors Adopting This
- Alcoholic Beverage Industry
- Innovative spirits companies can capitalize on the growing demand for unique and visually appealing alcoholic beverages by creating fantasy-inspired novelty spirits like mermaid tears vodka.
- Hospitality and Events Industry
- Hotels, bars, and event venues can attract social media-savvy customers by offering visually stunning and Instagrammable food and beverage options, such as rainbow-colored cocktails inspired by mythical creatures.
- Merchandise and Gift Industry
- There is an opportunity for businesses in the merchandise and gift industry to tap into the popularity of mermaid-themed products and create a range of items that cater to the fascination with mythical creatures.
