NotCo and LATAM Airlines Partnered to Offer Meat-Free Meals
Michael Hemsworth — April 11, 2024 — Lifestyle
References: notco & vegconomist
NotCo and LATAM Airlines have announced a new partnership that will see the former brand's plant-based products being served in the Premium Econom cabin on domestic flights in Chile. The partnership will see six sandwich options including NotBurger, NotChicken and NotMila that are crafted with the brand's plant-based meats and a variety of additional ingredients. The menu update is part of a larger movement in the industry towards providing travelers with more plant-based options for consumers who don't eat meat, but also for flexitarians looking to try something new.
NotCo Manager in Chile Max Silva spoke on the NotCo and LATAM Airlines partnership saying, "Getting on board LATAM planes is simply a dream for the company. Bringing the revolution and innovation that so distinguishes us to a company of such magnitude as LATAM makes us feel that we are making an important change not only in the industry that concerns us, but beyond.”
Image Credit: NotCo
NotCo Manager in Chile Max Silva spoke on the NotCo and LATAM Airlines partnership saying, "Getting on board LATAM planes is simply a dream for the company. Bringing the revolution and innovation that so distinguishes us to a company of such magnitude as LATAM makes us feel that we are making an important change not only in the industry that concerns us, but beyond.”
Image Credit: NotCo
Trend Themes
1. Plant-based Airline Meals - Opportunity to cater to the growing demand for plant-based options in the aviation sector.
2. Innovative Food Partnerships - Chance for brands to collaborate and offer unique food offerings in non-traditional settings.
3. Flexitarian Menu Expansion - Potential to introduce more flexible dining choices for consumers seeking plant-based alternatives.
Industry Implications
1. Food Service - Space for the food service industry to explore plant-based partnerships and menu expansions.
2. Airline - Opportunity for airlines to differentiate their offerings by providing innovative plant-based meal options.
3. Food Manufacturing - Potential for food manufacturing companies to develop innovative plant-based products for collaborations with airlines.
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