The Ones 2 Watch Ruff Ryder Image Series Features Normcore Sportswear

By: Jana Pijak - Apr 10, 2015
References: theones2watch
Isobella Bowering dons a wardrobe of Normcore sportswear in 'Ruff Ryder', an edgy photo shoot that is lensed for style publication The Ones 2 Watch. This image series is captured by photographer Chiara Predebon an features nostalgic fashions, styled by Ilenia Arosio.

Exuding an effortlessly cool air, the editorial celebrates fresh-faced makeup and fringe-accented tresses that evoke an edgy look. This fashion story's beauty looks are created by hair and makeup artist Serena Congiu and are inspired by the season's understated runway aesthetic.

The Ones 2 Watch 'Ruff Ryder' exclusive celebrates minimalism, nostalgia and Normcore sportswear that blends retro and youthful elements. Overall, this editorial highlights athletic uniforms and accessories that are transformed into edgy wardrobe staples, appealing to the millennial consumer.