In an effort to promote the upcoming Nordik Impakt Fesitval, the Murmure agency is disseminating paper sunglasses that are made using electro-phosphorescent technology to glow-in-the-dark. The electronic music festival is set to be a massive celebration of the electro scene and will be filled with black lights that make the surrounding patrons white colored clothing glow.
The paper shades will glow underneath black light in a manner that will have everyone skeptical that they are indeed electricity-free because the materials used to make them are highly responsive under the UV light.
It’s an interesting concept behind these new age promotional flyers and it’s a strong hope from the standpoint of this writer that this kind of technology will become a mainstay within the entertainment industry.
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