noosa Recently Released Five New Sweet and Dynamic Yogurt Flavors
Mishal Omar — July 18, 2017 — Marketing
References: noosayoghurt & thekitchn
noosa is a brand that offers yogurt made with fresh milk, that recently introduced a new set of flavors that essentially function as desserts in a cup.
There are five flavors in the collection, the first being a Coconut Almond Chocolate that has a coconut yogurt with chocolate chunks, as well as toasted coconut and almond slivers. Another flavor is the Honey Pretzel Peanut, which features a honey yogurt with salted pretzels, roasted peanuts, and chocolate chunks for an appealing sweet and savory combo. Flavors in the collection also include a Banana Chocolate Peanut, a Honey Cranberry Almond, and a Maple Ginger.
Each of these noosa yogurts is offered in a plastic container with a separate compartment that contains the product's dry toppings – and the two are to be mixed together right before consumption.
There are five flavors in the collection, the first being a Coconut Almond Chocolate that has a coconut yogurt with chocolate chunks, as well as toasted coconut and almond slivers. Another flavor is the Honey Pretzel Peanut, which features a honey yogurt with salted pretzels, roasted peanuts, and chocolate chunks for an appealing sweet and savory combo. Flavors in the collection also include a Banana Chocolate Peanut, a Honey Cranberry Almond, and a Maple Ginger.
Each of these noosa yogurts is offered in a plastic container with a separate compartment that contains the product's dry toppings – and the two are to be mixed together right before consumption.
Trend Themes
1. Dessert-like Yogurt - Exploring the trend of offering yogurt flavors that resemble desserts provides an opportunity for innovative product development.
2. Sweet and Savory Combination - Experimenting with sweet and savory flavors in yogurt presents a chance to create a unique and disruptive taste experience.
3. Separate Compartments for Toppings - Creating packaging with separate compartments for yogurt and toppings offers a chance to capitalize on consumer demand for convenient, on-the-go snack options that allow for customization.
Industry Implications
1. Food and Beverage - In the food and beverage industry, companies can leverage the trend of offering dessert-like yogurt flavors as a way to differentiate their products and appeal to consumers looking for indulgent snack options.
2. Packaging - In the packaging industry, there is an opportunity to create innovative and convenient packaging designs for on-the-go snacks that cater to consumers' desire for customization and variety.
3. Healthy Snacks - The trend of offering sweet and savory yogurt flavors presents opportunities for companies in the healthy snacks industry to create products that satisfy consumers' cravings while still providing a nutritious option.
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