One might think of the movie Momento with a glance at this Noopept Everlasting Memory ad, but the humor behind the ridiculous image has a hint of unfortunate truth. The human mind is constantly erasing information, often at a rate greater to the accumulation of knowledge, to the point where simple tasks occasionally prove tricky.
The Milk agency of Moscow created this single print to promote a nootropic drug which improves the cognitive performance of the brain. It can apparently ameliorate attention and enhance memory so that one would have little need for helpful reminders.
Depicting a simple sticky note on a refrigerator door would have more familiarly demonstrated the message behind this Noopept Everlasting Memory ad, however, the image of a man with inked arms establishes a greater extreme of inept recognition. Revealing a need to permanently etch the location of one's keys and a wife's birthday into one's skin, this picture is all the more memorable to consumers.
Stats for Tattooed Memo Marketing
Trending: Older & Average
Research: 8,129 clicks in 232 w
Interest: 4 minutes
Concept: Noopept Everlasting Memory Ad
Related: 85 examples / 65 photos
Segment: Neutral, 35-55+
Comparison Set: 31 similar articles, including: edgy urban biker shots, dangerous tattooed illustrations, and intricately sketched icons.
Tattooed Memo Marketing
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