Snack Brand Bourbon Transforms Udon Noodles into an On-the-Go Treat

By: Laura McQuarrie - Jun 27, 2016
References: atpress.ne.jp & en.rocketnews24
This unusual noodle snack from Bourbon makes it easy to enjoy the taste of udon without having to enjoy the noodles alongside a broth base or a pair of chopsticks. 'Udon Wafu Shichimi Shitate' is a new snack product that is prepared with fried Japanese-style noodles and seven traditional "shichimi" spices, plus onion and ginger. These noodle snacks take the form of long fried sticks that can easily be eaten as chunky finger foods.

With the rise of on-the-go eating, many new styles and flavors of chips are being introduced as a way to adapt breakfast, lunch and dinner meals into portable formats. Other notable examples of this include crisps that take after pizza slices, toast, salad and even complete meals like beef and red wine.