Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,003 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,959 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,959 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,003 cutting edge ideas.

Non-Alcoholic Hop Water

Snake River Seltzer is Made with Just Water, Hops and Ascorbic Acid

— May 1, 2020 — Lifestyle
Snake River Brewing's Snake River Seltzer is a non-alcoholic hop water beverage that is made with just a handful of simple ingredients, including water, hops and ascorbic acid. The alcohol-free beverage is free from carbs and calories, as well as sugar and sweeteners, offering a refreshing way for people to enjoy the taste and aroma of Idaho hops.

As the beverage is packaged in a canned format, it can be enjoyed straight out of the can, or alternatively mixed into a cocktail to provide a uniquely flavored base.

Breweries and beverage companies are experimenting with a variety of hop-forward products, especially at a time when consumers are increasingly interested in full-flavor, non-alcoholic options.


Image Credit: Snake River Brewing
Trend Themes
1. Non-alcoholic Beverage Trends - With the rise of sober curiosity, companies can innovate and introduce new non-alcoholic beverage options to cater to non-drinkers and health-conscious consumers.
2. Hop-infused Product Trends - Incorporating hops into various products other than beer, such as water, can provide a unique sensory experience and allow companies to differentiate themselves in the market.
3. Sustainable Packaging Trends - Using canned packaging for non-alcoholic beverages can offer a more eco-friendly option that is lightweight, easy to transport, and recyclable.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can capitalize on the demand for non-alcoholic options and experiment with non-traditional ingredients like hops to cater to changing consumer preferences.
2. Craft Brewing Industry - Craft breweries can expand their product lines beyond beer and try incorporating hops into other non-alcoholic beverages to diversify and attract new customers.
3. Eco-friendly Packaging Industry - In response to the growing demand for sustainable packaging options, companies in the packaging industry can explore the use of cans for non-alcoholic beverages as a greener alternative to traditional glass bottles.
1.5
Score
Popularity
Activity
Freshness