Reebok Recruited Noel Gallagher’s Daughter to Model Its Collection

By: Riley von Niessen - Aug 15, 2016
References: reebok & highsnobiety
Noel Gallagher’s daughter, Anaïs, was the star of Reebok's Fall/Winter 2016 editorial. In using the British model, who has such well-known ties to the popular 1990s band 'Oasis,' Reebok aims to encapsulate the model's history to generate a particular vibe for its latest collection.

In doing so, the athletic brand works to appeal to a demographic of young UK consumers who are old enough to appreciate its nod to Oasis but young enough to implement the streetwear clothing into their every day looks.

With this, Reebok's use of Noel Gallagher’s daughter in its editorial aids in showcasing the nostalgic styles that it presents -- boldly branded and oversized pieces making up the majority of those featured.