'No One Without' is a For-Purpose Fashion Brand

By: Rebecca Byers - Published: Jan 21, 2012 • References: facebook & no1without
No One Without (N.O.W.) is defined on its website as a "for purpose fashion brand supporting non profit partners through consumerism." N.O.W. sells men's and women's clothing as well as accessories, and "empowers" its customers by allowing them to choose from one of its five partners to which 20% of the proceeds go.

No One Without's 5 partners in its "non-profit family" are More Than Me, Thirst Relief, Give Children Hope, These Numbers Have Faces and the Chisomo Idea. Each non-profit organization represents a different cause, so customers have a larger opportunity to put their contribution toward an issue that matters to them. Between its five partners, N.O.W. and its customers support causes that address such pressing social issues as health, poverty and education in Africa, as well as poverty in the U.S., as GCH in particular supports homeless children in Orange County, California.

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