Amazon to End ‘Wrap Rage'

By: Alex Covert - Published: Nov 5, 2008 • References: amazon & springwise
Did you know that there is a thing called wrap rage? Sure you did. Almost everyone has lost it at some point while trying to take something out of its packaging. Plastic wrapped. Air-tight. Dozens of wire ties. Well Internet retail giant, Amazon, says "no more!"

Amazon is introducing a frustration-free packaging system. They are taking their 19 best-selling products and putting them in easy-to-open packages. Brilliant!

The gallery shows The Gallery of Wrap Rage on Amazon.com. Stats for Frustration-Free Packaging Trending: Older & Chilly
Research: 4,292 clicks in 394 w
Interest: 4 minutes
Concept: Frustration-Free Packaging
Related: 62 examples / 48 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: scorecards to help eco shoppers, recycled packaging diy, and 360-degree view homes.