The NK Spring 2013 Campaign Showcases Back Detailing of Garments

By: Alexandra Serrano - Published: Mar 15, 2013 • References: & fashiongonerogue
Under the creative direction of Garbergs, the NK Spring 2013 campaign boasts picturesque scenery and a novel approach to adverts.

The breathtakingly beautiful scenery of South Africa provides a colorful setting for the Swedish retailer's Spring ad imagery. This fashion story was captured by photographer Joel Rhodin, who captures the backside of model Charissa du Plessis. Stylist Marcus Soder outfits her in the season's most chic garment creations by Theory, Alexander McQueen and Ralph Lauren.

Combining the season's most tasteful pieces with the bold natural hues of the desert make for a captivating and truly unconventional editorial. As the backside of garments is not often the focal point of spreads, it is quite refreshing to see a piece that focuses entirely on the flip-side as seen in the NK Spring 2013 campaign. Stats for Backwards Desert Ads Trending: Older & Mild
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Concept: NK Spring 2013 Campaign
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Segment: Females, 18-35
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