As the Nivea Men Active Age Moisturiser ad campaign shows, there is more to worry about than the wrinkles on one's forehead. Whether that involves an unfinished home, car crash or annoying children, life dishes out enough daily distractions without needing one more thing on a man's mind.
Conceived and executed by Jung von Matt/Alster, an ad agency based in Hamburg, Germany, the Nivea Men Active Age Moisturiser ad campaign helps to combat the signs of aging so that those previously mentioned concerns don't take their toll too early. Focusing on the forehead, those worrisome situations press heavily to create premature wrinkling. Art directed by Pavel Bondarenko with creative direction by Andres Blumenthal and Simon Hiebl, the images were shot by photographer Klaus Merz and retouched by graphic designer Stefanie Prüsch.
Stats for Worry Wrinkle Ads
Trending: Older & Warm
Research: 4,531 clicks in 116 w
Interest: 1.6 minutes
Concept: Nivea Men Active Age Moisturiser
Related: 47 examples / 36 photos
Segment: Males, 35-55+
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