I have to say that the Nissan Auto Insurance ad campaign is not only clever, but also quite original. Instead of focusing on typical car accident scenes of some sort, these print ads illustrate the potential for disaster using a more abstract tactic. It pairs two things that react pretty destructively towards each other -- such as wood and termites or popcorn and fire -- and shapes them into an accident-prone setting, such as a car and a lamppost or a car and a tree.
Conceived by Sao Paolo-based ad agency Lew´LaraTBWA, the Nissan Auto Insurance ad campaign really drives home the message in a manner that makes you think. Considering that many of us have become desensitized to images of car accidents, the Nissan Auto Insurance ad campaign puts things into a new perspective.
Stats for Catalyst Car Campaigns
Trending: Older & Mild
Research: 3,375 clicks in 252 w
Interest: 3.4 minutes
Concept: Nissan Auto Insurance
Related: 39 examples / 30 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: cultured travel campaigns, shocking anatomy campaigns, and frozen tongue campaigns.
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