The AARP Life@50 Expo
Implications - Video games already have a specific demographic cornered, but with new technology in place, they are poised to attempt to bring in new customers. Companies that are successful and have a demographic cornered should consider taking a bold step to bring in new customers from different behavioral tribes.Stats for Retiree Wii Gamers Trending: Older & Average
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Interest: > 3 minutes Concept: Retiree Wii Gamers
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Segment: Males, 12-55+ Comparison Set: 13 similar articles, including: wii workouts, interactive porn, and multi-player wii tennis.