The Nintendo Wii booth at the AARP Life@50 Expo was a hot booth. Seniors and Baby-boomers crowded around to see live demonstrations and participate in impromptu challenges. Nintendo has “brain-training” games to help improve or retain memory and keep minds agile with math, memory, verbal and musical activity. Wii games are becoming an integral part of most senior living facilities. Nintendo says 25% of their gamers are 50+

Implications - Video games already have a specific demographic cornered, but with new technology in place, they are poised to attempt to bring in new customers. Companies that are successful and have a demographic cornered should consider taking a bold step to bring in new customers from different behavioral tribes.