To entice shoppers into a more interactive and gamified shopping experience, luxury fashion brand Nine West has released an innovative loyalty program called the Passport to Fashion that allows consumers to gain free items the more they shop and even win an exclusive trip to Paris
Loyalty programs are a great way to compensate and thank consumers that are devoted to shopping at a specific brand. Nine West is one of the many luxury good brands that is optimizing on its large consumer following by creating a program that encourages new and current consumers to purchase more products in the hopes of receiving one for free on their sixth purchase. The loyalty program is structured to look like a passport with each purchased product acting as a destination. Consumers can even enter win a trip to Paris thanks to their shopping at Nine West.
Stats for Fashionable Passport Promotions
Trending: Older & Warm
Research: 1,374 clicks in 88 w
Interest: 0.5 minutes
Concept: Nine West
Related: 40 examples / 31 photos
Segment: Females, 18-55
Comparison Set: 15 similar articles, including: augmented reality reward services, action-based loyalty apps, and viewer-engaging loyalty programs.
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