Smartphones and digital cameras have given us the ability to capture every minute of our waking lives, and the Nikon 'Small Moments are Huge' campaign has been launched in celebration of these little moments.

Endorsed by a slew of celebrities, including Ashton Kutcher and Hilary Duff, the 'Small Moments are Huge' campaign comprises an online photo gallery on Nikon's Facebook page that features photos taken from Nikon users. According to Nikon's senior communications manager Lisa Baxt, the campaign asks participants to "capture and share memorable moments in their lives, big or small," by uploading them onto the page under categories like Humor, Joy, Exploration and more.

The Nikon 'Small Moments are Huge' campaign will help to raise funds for The Ronald McDonald House: for every photo uploaded onto the Facebook photo gallery, $1 will be donated to the charity. The campaign was also created to promote the brand's Nikon 1 J1 camera, an advanced model that features an "interchangeable lens system."