I love these Nikon S60 Camera ads by Euro RSCG Singapore which promote the face detection feature in a cheeky and fun way.
See, the S60 has a very powerful face detection feature that detects up to 12 faces in the image being taken. This is showcased by highlighting 5 peeping Toms in the image you want to take of the two babes in your threesome. The ad looks more like the controversial ‘Dogging’ we’re hearing about in the UK!
What I love about this campaign is that they offer different variations of the idea, instead of milking the same concept as some ads do. We get to see the feature in action by capturing faces of ghosts in a hotel room in the second ad and skulls and tribal men in the jungle in the third.
The ads were photographed by Jeremy Wong with executive creative director Charlie Blower, creative director Victor Ng, art director Lee Hsueh Ling, and copywriters Victor Ng & Stephen Kyriakou.
Stats for Voyeuristic Ads
Trending: Older & Warm
Research: 31,257 clicks in 389 w
Interest: 4 minutes
Concept: Voyeuristic Ads
Related: 56 examples / 43 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: too close up ads, taboo fashion editorials, and celebrity wedding photographers.
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