You’ll need to learn how to read Japanese, but you can order a pair of your very own Nike Safari shoes.  The shoes are pretty intense with faux tiger fur and faux snakeskin.  Only in Japan.

Implications - The subculture of sneakerheads represents the young, urban demographic of fashionable, yet individualistic consumers who are looking to express themselves. According to this niche demographic, running shoes are as valuable as any pair of couture stilettos in the fact that they allow for much more creativity and are affordable to those who feel the strongest need to express themselves. This shows the importance of expression to today's youth consumer.