Nike and Google Team Up to Support Soccer Fans

By: Greg Ponesse - Published: Mar 28, 2006 • References: businessweek
Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages.

The two companies have been working on the site for the past eight months and are expected to publicly unveil it this week, BusinessWeek has learned. Nike is supplying the content, and Google is the technical partner. But the site looks similar to other social-networking outlets such as News Corp.‘s (NWS) MySpace. Stats for Exclusive Social Networking Sites Trending: Older & Warm
Research: 5,410 clicks in 530 w
Interest: 4 minutes
Concept: Exclusive Social Networking Sites
Related: 44 examples / 34 photos
Segment: Females, 18-35
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