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Nike and Google Team Up to Support Soccer Fans


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Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages.


The two companies have been working on the site for the past eight months and are expected to publicly unveil it this week, BusinessWeek has learned. Nike is supplying the content, and Google is the technical partner. But the site looks similar to other social-networking outlets such as News Corp.‘s (NWS) MySpace.

References:  businessweek

Filed In:  business fashion internet market marketing pop culture








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FOUR WAYS TO REACT: vote, favorite, add more examples of Exclusive Social Networking Sites or comment about Nike and Google Team Up to Support Soccer Fans.

sora on Mar 4, 07  0 Trends   32 Comments
nike with google
sora on Mar 4, 07  0 Trends   32 Comments 0


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