As part of Nike's ongoing LGBT campaign, the company has just released a new set of Nike collections dedicated to ending LGBT discrimination in sports.
June is Pride month and companies are eager when it comes to celebrating this festival of universality. As a way to celebrate Pride month, Nike will be offering the #BeTrue collection series -- a corporate way of celebrating and supporting the LGBT community.
The #BeTrue collection includes Nike sneakers, sandals and several types of shirts, all of which features a rainbow motif in unison with the rainbow color scheme of Pride. Some of the profits garnered from the sales will be donated to LGBT Sports Coalition, which helps support ending discrimination in sports.
Stats for Gender Equality-Advocating Collections
Trending: Older & Mild
Research: 7,387 clicks in 153 w
Interest: 1.2 minutes
Concept: Nike Collections
Related: 96 examples / 74 photos
Segment: Neutral, 12-55+
Comparison Set: 35 similar articles, including: sandy soled sneakrs (update), cheesy brand illustrations, and vibrantly exotic sneakers.
Gender Equality-Advocating Collections
More Stats +/-
Cheesy Brand Illustrations
Sandy Soled Sneakrs (UPDATE)
Vibrantly Exotic Sneakers
Agile Basketball Kicks
Neon-Colored Geometric Kicks